Purpledev is a Wales based consultancy offering accessible web design, auditing and project coordination.
The fundamental theorem of successful web design:
“100% of your audience should require minimal effort in order to fulfil website goals”
Typical examples of "website goals" include: generating a phonecall, making an online sale, and posting a message on a forum.
Today's web users are far more impatient than any other kind of audience. A successful website will lead the user to the finishing line as quickly and as simply as possible.
That is precisely what we do.